Tag Archives: Word of Mouth

Tapping Market Intelligence: Don’t Ignore Word of Mouth!

If you are like me, you probably receive requests to share your opinion about websites, products or services on a daily basis. That is not surprising if you consider number of technology and service providers that claim to make VOC … Continue reading

Posted in Customer Reviews Analytics, Market Intelligence, Market Research, Social Media Research, Uncategorized | Tagged , , , , | Leave a comment

Debunking the Argument of “Accuracy”

With the advent of Big Data, it is estimated that 70%-80% of all data collected and stored by an enterprise is in an unstructured form. There are various approaches, technologies and methods to automate the analysis of unstructured data such … Continue reading

Posted in Customer Experience CX, Customer Intelligence, Customer Support, Market Intelligence, Market Research, Product Marketing | Tagged , , , , , , | 2 Comments

Customer Engagement and Experience Influence Consumer Selections

Brand cannot flourish without advocacy of its customers and the advocacy is not likely without engagement. Samsung and HTC know that best. Continue reading

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The Power of Words

This is about a different tack of using customer reviews to find words for marketing communication that naturally resonate with targeted consumer segments. Continue reading

Posted in Customer Experience CX, Opinion Miner, Product Marketing | Tagged , | 1 Comment

Strategic Marketing of Managing Expectations

Pro-active management of your customers expectations will dramatically improve probability of your product success. Continue reading

Posted in Customer Intelligence, Product Marketing | Tagged , , , , | 4 Comments