Tag Archives: Trust Based marketing

Without trust, a business cannot grow. Without reputation a business cannot be trusted.

Only time will tell if these developments signal the beginning in a fundamental shift of power to the Social Consumer from “special” interest groups. Continue reading

Posted in Customer Experience CX | Tagged , , , | Leave a comment

Not all social media channels are created equal

different social media channels, where customers can share their experiences, offer very different value for both consumers and the brands Continue reading

Posted in Customer Experience CX | Tagged , , , , | Leave a comment

You have to be good at something

A few weeks ago my partner suggested that we should start using a CRM system to help us synchronize our efforts. Since I had nearly two decades of experience implementing various CRM systems for large and small businesses, he wanted … Continue reading

Posted in Customer Experience CX | Tagged , | Leave a comment

Why Privacy Is A Part of Customer Experience

Not a month goes by without a revelation of a mass data breach at a major commercial or government institution. Since the Target fiasco the well being of customers who shop at Michaels Stores, Sally Beauty Supply, Neiman Marcus, AOL, … Continue reading

Posted in Customer Experience CX | Tagged , | 2 Comments

Farce of Data-Driven Marketing

“Eat your own dog food” is a term often used in technology startup circles. It refers to a practice of using the technology your company develops to support your own company business processes. Indeed, if your tool can benefit your … Continue reading

Posted in Customer Experience CX | Tagged , , | Leave a comment