Tag Archives: smart phones

A Recipe For Market Share Growth

There is a lot written in the last few years about the importance of consumer engagement with brands in the age of  the Social Customer. Most writings are focused either on teaching how to get most Facebook likes and Twitter … Continue reading

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Customer Satisfaction Is A Relative Term

Customer perceptions of products and services, or companies and brands, are measured using different scales and methodologies. Regardless of any ambiguity of definitions and sophistication of methodology, any scale you choose reflects a fundamental consideration: how does the product (service/brand/company) … Continue reading

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Retailers misinterpret the ‘Showrooming’ Effect at their own peril

the most critical factor of brick and mortar retailers is the poor customer experience they provide, and they seem to largely ignore it. Continue reading

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Android & WP double digit Market Share gains – Market Intelligence augmented

This Market Intelligence shows that Market Share growth often correlates to growth in Customer Satisfaction. Continue reading

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A Case for Simplicity Marketing

Simplicity is NOT limitation of choices. Why does traditional marketing make it so complicated for consumers to choose their products? Continue reading

Posted in Customer Intelligence, Product Marketing | Tagged , , , , , | 1 Comment