Tag Archives: Samsung

High Tide Does Not Raise All Boats Equally

This new research examines the relationship between Customer Experience (measured in social NPS®) and brand market share changes in a rapidly growing market, such as smartphones. The Tide Comes In The quarter over quarter growth of the smartphones market peaked … Continue reading

Posted in Customer Experience CX, Market Intelligence, Market Research, Opinion Miner, Social Media Research | Tagged , , , , | 3 Comments

The Essence of Brand and Customer Experience

A brand is the essence or promise of what will be delivered or experienced. Continue reading

Posted in Customer Experience CX | Tagged , , | 5 Comments

A Case for Simplicity Marketing

Simplicity is NOT limitation of choices. Why does traditional marketing make it so complicated for consumers to choose their products? Continue reading

Posted in Customer Intelligence, Product Marketing | Tagged , , , , , | 1 Comment