Tag Archives: product reputation

Blackberry Torch vs Apple iPhone 4 – Battle for Customer Perception

The most interesting rivalry is developing between latest popular offerings – Blackberry 9800 Torch and iPhone 4-32GB where the Torch is opening a significant lead in perception of Reliability (35%) and Customer Support (44%), while iPhone 4 delights their customers with the screen quality, design and software stability. Continue reading

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Blackberry Torch wins 2010 Piplzchoice Award

RIM Blackberry Torch 9800 is 2010 Piplzchoice Award winner with 59% above average Customer Satisfaction in its Category. The winners are chosen by their customers.
This Phone’ Reliability score is 42% higher than the category average and it handily exceeded reputation of other popular smart phones like Samsung Captivate Android, HTC DROID INCREDIBLE and Motorola Droid X. Continue reading

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New Market Intelligence on mobile phones segment

Source Data: Social Media – customer generated content found on Amazon.com, WirelessAT&T.com, Cnet.com,
Newegg.com and other sites.
The following products were included for comparative analysis: HTC EVO 4G Android Phone (Sprint), Samsung Captivate Android Phone (AT&T), Nokia N900

Methodology:
• Only customer’s generated content is analyzed. Consumers’ opinions, without ownership reference, are not part of this analysis. The customer generated content is located, authenticated, de-duped and aggregated for the analysis
• The content of the customer reviews is processed by Opinion Miner© software to tag attributes of the discussed products.
• The sentiments associated with tagged attributes are quantified for subsequent comparison.
• The findings are organized to facilitate discovery of customer insights that help to understand why customers selected to purchase this product or passed it up for a competitor.
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New laptops segment Market Intelligence study

# Samsung emerges as a leader with a large majority of it’s customers are highly positive about their experience – 50% are very concentrated at higher than average values
# Acer and Apple display a “long tail” of disappointed customers, while Sony has the weakest brand satisfaction ratings.
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Toshiba L645D wins Piplzchoice Award

Toshiba Satellite L645D LED TruBrite 14-Inch Laptop 2010 Piplzchoice Award winner, 34% above average Customer Satisfaction in its Category. The winners are chosen by their customers. This Laptop’ Reliability score is 14% higher than the category average. Continue reading

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