Tag Archives: product reputation

Customer Experience of smart phones

Apple clearly outshines competition by exceeding customers’ expectations of Reliability by 10%. Continue reading

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Wrong Metrics and Damaging Results

We like metrics that are easy to measure and fail to manage by metrics that are important because they are difficult to produce. Let’s change that. Continue reading

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HP Soap Opera starring the TouchPad

Online marketing research report for Tablet’ Market segment. The last month was full of action if you follow the tablets market segment. HP first started the price discounting to “gain market share” and then dropped the “bomb” of discontinuing the TouchPad they introduced only 42 days before. Continue reading

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BlackBerry Playbook customers send mixed messages

The Playbook introduction caused a lot of controversy well before it was actually released with speculations about its battery life problems wildly spread all over internet. The decision to go with its proprietary operating system was also made with a lot of criticism in social media. However since the Playbook started shipping and customers had a chance to form their own opinion, the results of their opinions analysis did not produce a crystal clear picture yet. One thing seems to emerge though – it is a lot better product than most people have expected. This writing is based on the analysis of 886 customer reviews of their experience with these tablets. Continue reading

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Mobile Phones revisited

It is not surprising to find two Blackberry phones in the group, as the RIM is the top Brand when it comes to average customer satisfaction. However the fact that Sony and Samsung phones are among the top 5, yet the Brands have overall low standings, is telling that the “dogs” of these manufacturers are dragging down their Brand Equity.

This begs the question – which Sony and Samsung phones are these “dogs”, that destroy their Brand Equity?
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