Tag Archives: product reputation

Customer Experience – The Three Legged Stool

Over the years I witnessed the never ending debate between practitioners of Customer Service/Support and Marketing over which one of them is more critical to the delivery of outstanding Customer Experience. The debate itself is a testimony that these practitioners … Continue reading

Posted in Customer Experience CX | Tagged , , , , , | Leave a comment

Without trust, a business cannot grow. Without reputation a business cannot be trusted.

Only time will tell if these developments signal the beginning in a fundamental shift of power to the Social Consumer from “special” interest groups. Continue reading

Posted in Customer Experience CX | Tagged , , , | Leave a comment

Not all social media channels are created equal

different social media channels, where customers can share their experiences, offer very different value for both consumers and the brands Continue reading

Posted in Customer Experience CX | Tagged , , , , | Leave a comment

Go-To-Market Strategies in the Age of the Social Customer

Market segmentation by demographics, geography, etc. is a common exercise that helps marketers to form their go-to-market strategies. Most of these segmentation efforts are based on hypothesis or inferences of which segment of the consumer population would be the best … Continue reading

Posted in Customer Experience CX, Market Intelligence, Product Marketing | Tagged | Leave a comment

The “Agile” Approach to Consumer Product Marketing

It is not “cool” that sells your products today, it’s the experience your company delivers to the people who buy them. Continue reading

Posted in Customer Experience CX, Market Intelligence, Product Marketing | Tagged , , , , , , , , | Leave a comment