Tag Archives: Online Marketing Research

High Tide Does Not Raise All Boats Equally

This new research examines the relationship between Customer Experience (measured in social NPS®) and brand market share changes in a rapidly growing market, such as smartphones. The Tide Comes In The quarter over quarter growth of the smartphones market peaked … Continue reading

Posted in Customer Experience CX, Market Intelligence, Market Research, Opinion Miner, Social Media Research | Tagged , , , , | 3 Comments

Social Media and The Future of Advertising

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”   This quote is often credited to Dr. Steuart Henderson Britt, author of Marketing Management and Administrative … Continue reading

Posted in Customer Experience CX, Customer Reviews Analytics, Market Intelligence, Social Media Research | Tagged , , , , | 1 Comment

Why doesn’t an abundance of analytics translate into actions?

Most companies heard about value of data-driven decisions, and every company accumulated more data than they know what to do with. Some enterprises invested in technology tools sold to capture transactions and mine oceans of data in hopes of increasing … Continue reading

Posted in Customer Intelligence, Customer Reviews Analytics, Market Intelligence, Market Research, Social Media Research | Tagged , , , , , | Leave a comment

Social Levers for Effective Brand Management

This article is a sequel to The Essence of Brand and Customer Experience post that I wrote a few months ago. It explores further how to use Social Reputation metrics as the levers for pro-active brand management. Over five years … Continue reading

Posted in Customer Experience CX, Product Marketing, Social Media Research | Tagged , , , , | Leave a comment

The Contextual Side of Customer Experience Analytics

Can you tell by the menu prices that a restaurant will provide you with a great experience? Will reading the final score substitute for the experience of the game you could not attend?  Some analytics practitioners would answer “yes” to … Continue reading

Posted in Customer Experience CX, Customer Reviews Analytics, Product Marketing, Social Media Research | Tagged , , , | 1 Comment