Tag Archives: Online Marketing Research

More Signs of Decline in Brand Relevancy

Last week I was shopping for a new Bluetooth headset for my phone after my trusted Motorola¬† betrayed me in the middle of an important call with a client. It did not quite dropped dead, it just “ceased to be”, … Continue reading

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Social Media Research of Customer Experience is a Smart Marketing investment

Listening to customers through social media channels, is a well established practice for support of ¬†Customer Service and PR business processes. Marketing organizations are less known for their successful attempts to use social media to engage customers. Many of these … Continue reading

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Why Brands Often Fail at the Zero Moment of Truth

Google introduced this term to describe the impact of online information, i.e. social media reputation, on the intent of a potential customer to engage with a brand. According to the research that influence, and consumer dependence on it,¬† are growing … Continue reading

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Market Segmentation and the Myth of Demographics

Do you really believe that all 24-36 year old men buy your product for the same reason? If you do, I have a slightly used bridge at a very attractive price for you. Demographic segmentation strategy is based on the … Continue reading

Posted in Customer Experience CX, Market Intelligence, Product Management, Product Marketing | Tagged , | 8 Comments

What a CMO could learn from Ed Snowden

It is hard to find anyone who is not familiar with revelations about mass collections of private data conducted by NSA and other international security agencies. Regardless of what one feels about the methods Edward Snowden used to make these … Continue reading

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