Tag Archives: Methodology

3 Critical Shortfalls of Surveying Customers

It is better not to send out a poorly executed survey at all than to aggravate your customers with poorly timed and executed ones. Continue reading

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Join us for “Innovation and Market Research” webinar

During this webinar we will explore and analyze traditional methods of product definition process, their limitations and their applications that often lead to incremental improvements as oppose to true innovation. We will talk about

What separate a successful product from INNOVATIVE product
What are differences between a Product Manager and a Star Product Manager , and
How the knowledge of the market helps to close the gaps between the two.
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“Tomorrow is just a future Yesterday”

Steve Jobs is often and rightly credited as the genius behind Apple’s great success in assuming what consumers really want, but I wonder if there is a method behind his magic. Just how much sorcery is there to figure out the requirements for iPod if you take really close look on what customers, who purchased MP3 players, have experienced? Imaging watching these people figuring out tiny menus trying to find and play a music track they want to hear. Surely the age and gender may influence just how much of inconvenience one can tolerate, but the very fact that these people have made a decision to spend their money for something that imperfect, uniquely qualify them as a special market segment that supersede the traditional market segmentation criteria’s based on demographics. Continue reading

Posted in Market Intelligence, Market Research, Product Management, Product Marketing | Tagged , , , | 1 Comment

Closed loop WoM Marketing webinar

Participants will learn the methods, techniques and best practices for use of online Word of Mouth (WOM) to stimulate demand for CE products; methodology and tools for market research of social media to measure product reputation and customer satisfaction without breaking the bank.

Who should attend:

Marketing Product Managers, Market Research and Market Intelligence professionals, PR and Marketing Communications professionals interested in product and brand equity management.

Presenter Bio:

Gregory Yankelovich has been involved with customer centric product management and marketing, CRM process best practices and their automation for the last 15 years. He currently serves as CEO of Amplified Analytics, the firm that specializes in use of opinion mining and natural language processing technologies for analysis of CE Customer reviews, word of mouth and other forms of customer feedback. Continue reading

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Musing on challenges of measuring

Uncertainty is the reason for any important measurement effort. Measurement improves confidence in a quality of the decision is supports, but it cannot guarantee an outcome, after all according to Warren Buffet “It is better to be approximately right than to precisely wrong.” Continue reading

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