Tag Archives: Market Research

Join us for “Innovation and Market Research” webinar

During this webinar we will explore and analyze traditional methods of product definition process, their limitations and their applications that often lead to incremental improvements as oppose to true innovation. We will talk about

What separate a successful product from INNOVATIVE product
What are differences between a Product Manager and a Star Product Manager , and
How the knowledge of the market helps to close the gaps between the two.
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BlackBerry Playbook customers send mixed messages

The Playbook introduction caused a lot of controversy well before it was actually released with speculations about its battery life problems wildly spread all over internet. The decision to go with its proprietary operating system was also made with a lot of criticism in social media. However since the Playbook started shipping and customers had a chance to form their own opinion, the results of their opinions analysis did not produce a crystal clear picture yet. One thing seems to emerge though – it is a lot better product than most people have expected. This writing is based on the analysis of 886 customer reviews of their experience with these tablets. Continue reading

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Musing on a role of Market Research in Innovation

Truly innovative products usually find new ways to use existing inventions to improve experience of people. The confusion arises when practitioners focus on improving products rather than experience with the product, because that is where a difference between “innovation” and incremental “improvement” lives. Continue reading

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“Tomorrow is just a future Yesterday”

Steve Jobs is often and rightly credited as the genius behind Apple’s great success in assuming what consumers really want, but I wonder if there is a method behind his magic. Just how much sorcery is there to figure out the requirements for iPod if you take really close look on what customers, who purchased MP3 players, have experienced? Imaging watching these people figuring out tiny menus trying to find and play a music track they want to hear. Surely the age and gender may influence just how much of inconvenience one can tolerate, but the very fact that these people have made a decision to spend their money for something that imperfect, uniquely qualify them as a special market segment that supersede the traditional market segmentation criteria’s based on demographics. Continue reading

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How to murder innovation by Focus Group

I am sure it is not just my experience, but it seem that nothing kills innovation quicker than the search for consensus. The human mind treats a new idea the same way the body treats a strange protein; it rejects … Continue reading

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