Tag Archives: Market Research

Customer Engagement and Experience Influence Consumer Selections

Brand cannot flourish without advocacy of its customers and the advocacy is not likely without engagement. Samsung and HTC know that best. Continue reading

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Social Media Monitoring vs Customer Intelligence Analysis

There is a considerable confusion about a difference between Social Media Monitoring and Customer Intelligence methodologies Continue reading

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Deciding What Not To Do

“Deciding what not to do is as important as deciding what to do.”. Here is an example of how to use Market Intelligence to help you make this decision. Continue reading

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3 Reasons why Surveys may harm your business

Availability of inexpensive and easy-to-use technology for conducting online surveys is not a good excuse for harassing your site’s visitors. Continue reading

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Blackberry Playbook QNX OS exceeds customers’ expectations by a wide margin

Last week we focused at customers’ perception of Operating System for tablets they purchased. These metrics are extracted from 1,352 customer generated content pieces published on-line on or before June 15th, 2011 using Opinion Miner software. Continue reading

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