Tag Archives: Market Intelligence

The root of all great products

Great products come from a deep understanding of customers’ needs and wants. Such understanding is best formed by observation of customers using a product. Hence, the proverbial chicken/egg situation – a product that has not yet been developed cannot be … Continue reading

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A Product is Only a Part of Customer Experience

It is only a matter of time and success rate, before competition will re-engineer the functionality of your new product or service and bring to the market a newer, shinier, and more affordable offering.  When that happens your market share … Continue reading

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Is Social Media Relevant to Business?

There are hundreds of companies that sell their Social Media Monitoring services. Many more startups are working hard on bringing more to the market. Clearly there is an expectation of great value from the intelligence produced by these efforts when … Continue reading

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How to Develop Awesome Products? Focus on Customer Experience

Involving customers into the product development process is one of the most controversial subjects in product marketing/management communities. Like with most “religious” issues, the arguments are more about the extension of  and the form of involvement, as opposed to product … Continue reading

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Social Media and The Future of Advertising

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”   This quote is often credited to Dr. Steuart Henderson Britt, author of Marketing Management and Administrative … Continue reading

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