Tag Archives: Loyalty

Customer Satisfaction Is Not Enough to Forge Loyalty

Most “loyalty” programs on the market today completely miss this point and act as “golden handcuffs” to incite repeat business rather than creating loyal customers Continue reading

Posted in Customer Experience CX, Customer Intelligence, Market Intelligence | Tagged , | 3 Comments

Technology is not the solution for your customer experience problems

An outside-in view of your business is by far more critical to your growth than any technology you can deploy to promote or automate it Continue reading

Posted in Customer Experience CX | Tagged , | 10 Comments

Loyalty vs Reputation-Which sells your product better?

Loyalty is based on prior experiences a customer had with a specific brand, while reputation is based on the aggregated experiences of others with a specific product. Both influence purchasing selections consumers make, but each can make a different impact … Continue reading

Posted in Customer Experience CX, Customer Reviews Analytics, Product Marketing | Tagged , , | 3 Comments