Tag Archives: iPod

The root of all great products

Great products come from a deep understanding of customers’ needs and wants. Such understanding is best formed by observation of customers using a product. Hence, the proverbial chicken/egg situation – a product that has not yet been developed cannot be … Continue reading

Posted in Customer Experience CX, Customer Reviews Analytics, Market Intelligence, Market Research, Product Management | Tagged , , , , , , , | 1 Comment

Musing on difference between successful product & innovation

We all know examples of such innovations as Ford T, Microsoft Word, iPod and iPad to name a few that dominated and still dominate their product categories. These are very different products, however the thought process, methods and techniques of the people who are behind the creation of these products, are a mystery we want to discover. Continue reading

Posted in Market Intelligence, Market Research, Product Management, Product Marketing | Tagged , , , , , , , , , , | 6 Comments