Tag Archives: innovation

End of Product

you are no longer set to design a “product”, but to design a “service” to deliver a simple and consistent experience for your customers, who are trying to obtain the outcome they actually desire. Continue reading

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Voice of Customers Challenge to Product Managers

Many practitioners are convinced that customers do not know what they want, until they experience a remarkable product they cannot live without. Continue reading

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Innovation and Customer Experience

The domain of innovation is not defined by the best features, specifications or market segmentation, but by consistent simplification of the target customers’ experience Continue reading

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Musing on Metrics, Marketing and Innovation

We all know that our experience with “products” depends on many factors that are not connected to or even correlated with its specifications, functions and features Continue reading

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Can Customer Feedback help to create innovative products??

If you define Customer Feedback as the results of survey or other structured information-gathering method, the answer is NO. Continue reading

Posted in Market Intelligence, Market Research, Opinion Miner, Product Management, Product Marketing | Tagged , , , , | 3 Comments