Tag Archives: Feedback

The “Agile” Approach to Consumer Product Marketing

It is not “cool” that sells your products today, it’s the experience your company delivers to the people who buy them. Continue reading

Posted in Customer Experience CX, Market Intelligence, Product Marketing | Tagged , , , , , , , , | Leave a comment

Message to CX profession – Transparency begets trust

I get requests to complete surveys quite often. They come from my bank, after in branch transactions, websites I visited, customer service of my credit cards and cable providers. They all want to know how I would score whatever is … Continue reading

Posted in Customer Experience CX, Customer Reviews Analytics, Market Research | Tagged , , , , , | 4 Comments

Can’t Buy Me Love or Superior Customer Experience

Superior Customer Experience cannot be delivered without the well orchestrated cooperation of all departments of a company. Yet, this cooperation is very difficult to achieve. The primary reason for the existence of organizational silos is operational efficiency that allows companies … Continue reading

Posted in Customer Experience CX, Customer Intelligence, Customer Support | Tagged , , , , , | 6 Comments

Fake ROI and Customer Experience

Many of us are familiar with a request to justify any project from the return on investment perspective. Corporate management’s fiduciary obligation is to control the use of financial resources for the best interest of the company’s stakeholders. I have … Continue reading

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Don’t waste money on analytics

  This post was originally published on http://www.cx-journey.com/.   Analysis is an instrument of learning, defined as “a process of acquiring modifications in existing knowledge, skills, habits, or tendencies.” There are substantial volumes of academic research produced over the years … Continue reading

Posted in Customer Experience CX, Market Intelligence, Social Media Research | Tagged , , , | 4 Comments