Tag Archives: Desired Customer Outcome

B2B Customer Experience Management – a story from the trenches (Part 2)

In the last week post I wrote about the reasons the examples of B2B Customer Experience Management successes and failures are not as widely available as B2C ones. I also started describing a specific example of pitfalls on a journey … Continue reading

Posted in Customer Experience CX, Customer Intelligence, Opinion Miner | Tagged , , | 9 Comments

Customer Intelligence and Innovation

Your partners will be first to thank you when your focus on customer intelligence will result in a truly innovative product. Continue reading

Posted in Customer Intelligence, Product Management, Product Marketing | Tagged , , | 3 Comments

Musing on Metrics, Marketing and Innovation

We all know that our experience with “products” depends on many factors that are not connected to or even correlated with its specifications, functions and features Continue reading

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Can Customer Feedback help to create innovative products??

If you define Customer Feedback as the results of survey or other structured information-gathering method, the answer is NO. Continue reading

Posted in Market Intelligence, Market Research, Opinion Miner, Product Management, Product Marketing | Tagged , , , , | 3 Comments

Musing on difference between successful product & innovation

We all know examples of such innovations as Ford T, Microsoft Word, iPod and iPad to name a few that dominated and still dominate their product categories. These are very different products, however the thought process, methods and techniques of the people who are behind the creation of these products, are a mystery we want to discover. Continue reading

Posted in Market Intelligence, Market Research, Product Management, Product Marketing | Tagged , , , , , , , , , , | 6 Comments