Tag Archives: Desired Customer Outcome

Do you have enough information to make a sound decision?

In business and personal life we all face the challenge of making large and small decisions every day. Depending on financial and/or emotional impact of our action, we often start to look for information that would help reduce uncertainties associated … Continue reading

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The “Agile” Approach to Consumer Product Marketing

It is not “cool” that sells your products today, it’s the experience your company delivers to the people who buy them. Continue reading

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Why are Consumers Jaded by Marketing Messages?

We live in the age of abundance. From tropical fruit during winter to a choice of tools for any conceivable job, most of us have more “stuff” than we really need. One thing most of us are short of – … Continue reading

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The root of all great products

Great products come from a deep understanding of customers’ needs and wants. Such understanding is best formed by observation of customers using a product. Hence, the proverbial chicken/egg situation – a product that has not yet been developed cannot be … Continue reading

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Finding the Fine Line: Customer engagement into a product development

Most startups, and many well established companies, utilize “agile” methods to develop new products. These methods involve customers trying early versions of a product in order to validate conceptual viability and provide feedback to be used for further iterations. There … Continue reading

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