Tag Archives: Desired Customer Outcome

End of Product

you are no longer set to design a “product”, but to design a “service” to deliver a simple and consistent experience for your customers, who are trying to obtain the outcome they actually desire. Continue reading

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Voice of Customers Challenge to Product Managers

Many practitioners are convinced that customers do not know what they want, until they experience a remarkable product they cannot live without. Continue reading

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Technology is not the solution for your customer experience problems

An outside-in view of your business is by far more critical to your growth than any technology you can deploy to promote or automate it Continue reading

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Not all social media channels are created equal

different social media channels, where customers can share their experiences, offer very different value for both consumers and the brands Continue reading

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Top 5 Warnings to Customer Experience Marketers

Stop designing products. Customers do not want to experience products and they care very little about product’s features and functions. Customers do not buy products, they hire products to do a “job”. Ultimately, you need to learn what is the … Continue reading

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