Tag Archives: Customer Intelligence

Engaging Social Customer and Product Launch campaigns

If you are interested in engaging your customers, your listening has to be customer-centric. I know you want to talk about your product and you company. We all want to talk about things that are important to us, but we … Continue reading

Posted in Customer Reviews Analytics, Market Intelligence, Product Marketing, Social Media Research | Tagged , , , , , | 4 Comments

Debunking the Argument of “Accuracy”

With the advent of Big Data, it is estimated that 70%-80% of all data collected and stored by an enterprise is in an unstructured form. There are various approaches, technologies and methods to automate the analysis of unstructured data such … Continue reading

Posted in Customer Experience CX, Customer Intelligence, Customer Support, Market Intelligence, Market Research, Product Marketing | Tagged , , , , , , | 2 Comments

Where are the best Insights?

Most of business managers would like to make informative business decisions rationally based on data and evidence, and yet corporate meetings are still too often dominated by “vision” and “gut feeling” arguments. It is easy to argue that uncertainties of … Continue reading

Posted in Customer Intelligence, Market Intelligence, Uncategorized | Tagged , , , | Leave a comment

Size does not always matter

It is interesting that most conversations about Social Media Monitoring start with a size, breadth and velocity of data and rarely address desired outcomes for this investment. Regardless of what, or even if, you are paying for use of Social … Continue reading

Posted in Market Intelligence, Opinion Miner | Tagged , , , | 2 Comments

Customer Satisfaction with Windows smart phones rise by 18%

Windows phones satisfaction has seen the most dramatic increase since the previous quarter – 18%. Online Marketing Research shows 5 out of 10 phones with highest CSI scores are Windows models. Continue reading

Posted in Market Intelligence, Opinion Miner, Product Marketing | Tagged , , , , , , | 27 Comments