Tag Archives: Customer Intelligence

Is Social Media Relevant to Business?

There are hundreds of companies that sell their Social Media Monitoring services. Many more startups are working hard on bringing more to the market. Clearly there is an expectation of great value from the intelligence produced by these efforts when … Continue reading

Posted in Customer Experience CX, Customer Intelligence, Customer Reviews Analytics, Market Intelligence, Social Media Research | Tagged , , , | 1 Comment

Why doesn’t an abundance of analytics translate into actions?

Most companies heard about value of data-driven decisions, and every company accumulated more data than they know what to do with. Some enterprises invested in technology tools sold to capture transactions and mine oceans of data in hopes of increasing … Continue reading

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Correlation of Customer Experience Trends Can Predict Shifts in Market Share

One of the reasons companies pay to measure their customers’ satisfaction is because they believe there is a correlation between how people answer their survey questions and their intent of buying more from them. I am not about to challenge … Continue reading

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Customer Experience: Easy to Measure, Hard to Change

Research into customer experience shows that a majority of consumer-facing industries are not rated very positively by the customers. Temkin Group researchers surveyed 10,000 U.S. consumers to come with this conclusion. Amplified Analytics’s analysis of 12,832,246 customer reviews published during … Continue reading

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Apple at the crossroads

As many products and services are becoming more agile by design, even the best-designed products have shorter and shorter time to enjoy superior profit margins before competition starts to catch on. Patent protection and brand recognition do help to extend … Continue reading

Posted in Customer Experience CX, Customer Reviews Analytics, Social Media Research | Tagged , , , , , | 2 Comments