Get This Blog by EmailEnter your email address here
- Follow us on Twitter
Tag Archives: Crowdsourcing
Availability of customer generated product experience content allows all product development personnel to have direct and affordable access to understanding customer requirements.
The more intelligence you can find about your product segment of the market the higher is a certainty of your new product profitability forecast. Continue reading
Since our approach to measuring Product Reputation (delta between Customer Expectations and Customer Experience) is focused on competitive position of multiple products within their category, and our method does not require to ask people to measure it, I have decided to use “0” to “2” balanced scale with 2 decimal points for more granularity. It is interesting how infrequently people want to challenge a value of our methodology or accuracy of our analysis, compared to the selection of the measuring scale. By now I gave up any attempts to change their mind. We arrive to the scores using our algorithms to analyze Customer comments and reviews, not by asking them to measure according to any scale, therefore is much easier for us to recalculate Product Reputation scores to appear in a customer “favorite” scale. The integrity of the finding is not compromised by the conversion.