Tag Archives: Brand

More Signs of Decline in Brand Relevancy

Last week I was shopping for a new Bluetooth headset for my phone after my trusted Motorola  betrayed me in the middle of an important call with a client. It did not quite dropped dead, it just “ceased to be”, … Continue reading

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The “Agile” Approach to Consumer Product Marketing

It is not “cool” that sells your products today, it’s the experience your company delivers to the people who buy them. Continue reading

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Farce of Data-Driven Marketing

“Eat your own dog food” is a term often used in technology startup circles. It refers to a practice of using the technology your company develops to support your own company business processes. Indeed, if your tool can benefit your … Continue reading

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Customer Experience and Devaluation of Brand

The rise of social customers triggered the devaluation of brand as an asset class. In the past a brand was recognized by businesses as the most valuable asset because they served as a proxy for quality of products sold under … Continue reading

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