Join us for “Innovation and Market Research” webinar

I am honored to present this webinar sponsored by Grandview Product Management community on June 22nd, 2011.

There is a heated debate in a Product Management community about the Role of Market Research in creation of innovative products and I have mused on this subject earlier on this blog.

Product managers, who subscribe to a “thought leadership” (as oppose to “customer participation”) model, love to quote Henry Ford who supposedly said – “If I asked my customers what they want, they simply would have said a faster horse.”  The “customer driven innovation” camp proponents are swearing by Customer Feedback and Voice of Customer based methodologies. However there is no clear evidence that either site consistently out-innovate their opponents.

During this webinar we will explore and analyze traditional methods of product definition process, their limitations and their applications that often lead to incremental improvements as oppose to true innovation. We will talk about

  • What separate a successful product from INNOVATIVE product
  • What are differences between a Product Manager and a Star Product Manager , and
  • How the knowledge of the market helps to close the gaps between the two.

 

Please click on this link to register

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