Richmond, CA December 7, 2010. Amplified Analytics, the leader in analyzing customer word of mouth information, announced today release of its pre-holiday analysis of customer reviews of competing smart phones. The study shows Research In Motion’s new Blackberry Torch pulling ahead of Apple’s iPhone 4 in meeting or exceeding customer expectations.
“Today when consumers look for information on what products to buy, their most trusted information source is other consumers,” said Gregory Yankelovich, CEO of Amplified Analytics. “For this study, we used our software to analyze more than 14,000 customer reviews of 108 mobile phone models.” The complete study is available free of charge on request at http://www.tiny9.com/u/Contact_Us. For detail analysis of the smart phone models contact us at http://www.tiny9.com/u/WOM_Analysis.
The results of the study show that Blackberry phones exceeded customer expectations 8% more often than Apple iPhones. The Blackberry 9800 Torch now has a significant lead in the perception of Reliability and Customer Support. However, the Apple iPhone 4 (32GB model) does still sustain its lead in the categories of screen quality, design and software stability.”
The data was analyzed by Amplified Analytics’ proprietary software, Opinion Miner®. This software quantifies the customer reactions to the products and measures whether or not those products satisfy the expectations of the consumer. Because Opinion Miner® automates collection and analysis of consumer reviews, it can provide results based on near real time data. The current study includes consumer-generated reviews published through December 5, 2010 from a variety of publicly available sources. The methodology built into Opinion Miner® also reduces the chance of error in data collection and analysis.
Today’s results will help consumers choose the right smart phones for holiday gifts. However Yankelovich says that manufacturers can draw a broader lesson from this type of analysis. Analysis of consumer reviews these allow companies to understand why consumers choose their products, or a competitor.
“The sheer volume of reviews being posted and read shows that consumers’ most trusted source of accurate product information is each other. Manufacturers therefore also need to tap into this data in order to make their products more appealing.”
About Amplified Analytics: Amplified Analytics turns consumer data into business insight. Amplified Analytics takes the true vision of the customer reviews, call in transcripts, e-mail and chat room feedback and gives the business community a clear view of the playing field.