Category Archives: Product Marketing

Top 5 Reasons why Customer-Centric Efforts Fail

  Customer Experience Management is a holistic discipline involving all functional departments of a company (see examples here and here). However, many companies treat it as a set of “initiatives” limited to customer-facing units of the organization. The use of … Continue reading

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Finding the Fine Line: Customer engagement into a product development

Most startups, and many well established companies, utilize “agile” methods to develop new products. These methods involve customers trying early versions of a product in order to validate conceptual viability and provide feedback to be used for further iterations. There … Continue reading

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How to Develop Awesome Products? Focus on Customer Experience

Involving customers into the product development process is one of the most controversial subjects in product marketing/management communities. Like with most “religious” issues, the arguments are more about the extension of ¬†and the form of involvement, as opposed to product … Continue reading

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Customer Experience is Everybody’s Business – Marketing

Most CEM practitioners and writers are concentrating their attention on the delivery stages of the customer journey that involve front line employees and processes. In many cases it is a low hanging fruit area, where a high return on relatively … Continue reading

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Social Consumer challenge to Traditional Brand Management

As most marketers are well aware, when consumers have trust in a brand the products associated with this brand are capable of delivering higher margins than the competition and sustaining adverse economic conditions without loss of their market share. Unless … Continue reading

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