Category Archives: Product Marketing

End of Product

you are no longer set to design a “product”, but to design a “service” to deliver a simple and consistent experience for your customers, who are trying to obtain the outcome they actually desire. Continue reading

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Voice of Customers Challenge to Product Managers

Many practitioners are convinced that customers do not know what they want, until they experience a remarkable product they cannot live without. Continue reading

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Innovation and Customer Experience

The domain of innovation is not defined by the best features, specifications or market segmentation, but by consistent simplification of the target customers’ experience Continue reading

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The secret to high rate of customers retention

From a company’s perspective it is imperative to have a clear understanding of its “best” customers’ expectations Continue reading

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Top 5 Warnings to Customer Experience Marketers

Stop designing products. Customers do not want to experience products and they care very little about product’s features and functions. Customers do not buy products, they hire products to do a “job”. Ultimately, you need to learn what is the … Continue reading

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