Category Archives: Product Management

Musing on difference between successful product & innovation

We all know examples of such innovations as Ford T, Microsoft Word, iPod and iPad to name a few that dominated and still dominate their product categories. These are very different products, however the thought process, methods and techniques of the people who are behind the creation of these products, are a mystery we want to discover. Continue reading

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Join us for “Innovation and Market Research” webinar

During this webinar we will explore and analyze traditional methods of product definition process, their limitations and their applications that often lead to incremental improvements as oppose to true innovation. We will talk about

What separate a successful product from INNOVATIVE product
What are differences between a Product Manager and a Star Product Manager , and
How the knowledge of the market helps to close the gaps between the two.
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Musing on a role of Market Research in Innovation

Truly innovative products usually find new ways to use existing inventions to improve experience of people. The confusion arises when practitioners focus on improving products rather than experience with the product, because that is where a difference between “innovation” and incremental “improvement” lives. Continue reading

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“Tomorrow is just a future Yesterday”

Steve Jobs is often and rightly credited as the genius behind Apple’s great success in assuming what consumers really want, but I wonder if there is a method behind his magic. Just how much sorcery is there to figure out the requirements for iPod if you take really close look on what customers, who purchased MP3 players, have experienced? Imaging watching these people figuring out tiny menus trying to find and play a music track they want to hear. Surely the age and gender may influence just how much of inconvenience one can tolerate, but the very fact that these people have made a decision to spend their money for something that imperfect, uniquely qualify them as a special market segment that supersede the traditional market segmentation criteria’s based on demographics. Continue reading

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How to murder innovation by Focus Group

I am sure it is not just my experience, but it seem that nothing kills innovation quicker than the search for consensus. The human mind treats a new idea the same way the body treats a strange protein; it rejects … Continue reading

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