Category Archives: Product Management

Social Customer and the Quest for Better Margins

It is no secret that most new products taken to market do not perform to management expectations. While there may be a myriad of reasons to explain the high rate of failure, I would like to focus on the fundamental … Continue reading

Posted in Customer Experience CX, Customer Reviews Analytics, Product Management, Product Marketing | Tagged , | Leave a comment

Customer Intelligence and Innovation

Your partners will be first to thank you when your focus on customer intelligence will result in a truly innovative product. Continue reading

Posted in Customer Intelligence, Product Management, Product Marketing | Tagged , , | 3 Comments

Deciding What Not To Do

“Deciding what not to do is as important as deciding what to do.”. Here is an example of how to use Market Intelligence to help you make this decision. Continue reading

Posted in Market Intelligence, Market Research, Product Management, Product Marketing | Tagged , , | 1 Comment

Can Customer Feedback help to create innovative products??

If you define Customer Feedback as the results of survey or other structured information-gathering method, the answer is NO. Continue reading

Posted in Market Intelligence, Market Research, Opinion Miner, Product Management, Product Marketing | Tagged , , , , | 3 Comments

Wrong Metrics and Damaging Results

We like metrics that are easy to measure and fail to manage by metrics that are important because they are difficult to produce. Let’s change that. Continue reading

Posted in Product Management, Product Marketing | Tagged , , , | Leave a comment