Category Archives: Product Management

Market Segmentation and the Myth of Demographics

Do you really believe that all 24-36 year old men buy your product for the same reason? If you do, I have a slightly used bridge at a very attractive price for you. Demographic segmentation strategy is based on the … Continue reading

Posted in Customer Experience CX, Market Intelligence, Product Management, Product Marketing | Tagged , | 8 Comments

Do not confuse Customer Experience with Customer Service

There are too many people who use the customer experience and customer service/support terms interchangeably. Even well respected authors and customer centricity consultants, like Don Peppers, occasionally slip into this ambiguous trap. Here are some basic definitions found on the … Continue reading

Posted in Customer Experience CX, Customer Support, Product Management, Product Marketing | Tagged , , | 17 Comments

The root of all great products

Great products come from a deep understanding of customers’ needs and wants. Such understanding is best formed by observation of customers using a product. Hence, the proverbial chicken/egg situation – a product that has not yet been developed cannot be … Continue reading

Posted in Customer Experience CX, Customer Reviews Analytics, Market Intelligence, Market Research, Product Management | Tagged , , , , , , , | 1 Comment

Finding the Fine Line: Customer engagement into a product development

Most startups, and many well established companies, utilize “agile” methods to develop new products. These methods involve customers trying early versions of a product in order to validate conceptual viability and provide feedback to be used for further iterations. There … Continue reading

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How to Develop Awesome Products? Focus on Customer Experience

Involving customers into the product development process is one of the most controversial subjects in product marketing/management communities. Like with most “religious” issues, the arguments are more about the extension of  and the form of involvement, as opposed to product … Continue reading

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