Category Archives: Customer Reviews Analytics

A Product is Only a Part of Customer Experience

It is only a matter of time and success rate, before competition will re-engineer the functionality of your new product or service and bring to the market a newer, shinier, and more affordable offering.  When that happens your market share … Continue reading

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Is Social Media Relevant to Business?

There are hundreds of companies that sell their Social Media Monitoring services. Many more startups are working hard on bringing more to the market. Clearly there is an expectation of great value from the intelligence produced by these efforts when … Continue reading

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Social Media and The Future of Advertising

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”   This quote is often credited to Dr. Steuart Henderson Britt, author of Marketing Management and Administrative … Continue reading

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Why doesn’t an abundance of analytics translate into actions?

Most companies heard about value of data-driven decisions, and every company accumulated more data than they know what to do with. Some enterprises invested in technology tools sold to capture transactions and mine oceans of data in hopes of increasing … Continue reading

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B2B Customer Experience Management – a story from the trenches

You may have noticed that most publically available research into Customer Experience is   focused on consumer products and companies. There are a few good reasons why this happens:   We all are consumers, and it is easier to write and … Continue reading

Posted in Customer Experience CX, Customer Reviews Analytics | Tagged , , , | 2 Comments