Category Archives: Market Research

Why Your Investment in Analytics is Likely to be a Complete Waste of Money

Analytics without domain knowledge, is as likely to provide you with actionable decisions, as a pile of bricks without blueprints is to help you construct a house. Continue reading

Posted in Customer Experience CX, Customer Reviews Analytics, Social Media Research | Tagged , | 7 Comments

3 Critical Shortfalls of Surveying Customers

It is better not to send out a poorly executed survey at all than to aggravate your customers with poorly timed and executed ones. Continue reading

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Two major threats to superior customer experience

Inadequacy of connection between customer experience┬áinvestment and financial benefits.   It is very hard to provide direct, causal, linear connections between investment into customer experience management and growth of revenue, reduction in operating cost or improvement of profit margins. To … Continue reading

Posted in Customer Experience CX, Market Research, Product Management | Tagged , , , | 12 Comments

Top 5 Warnings to Customer Experience Marketers

Stop designing products. Customers do not want to experience products and they care very little about product’s features and functions. Customers do not buy products, they hire products to do a “job”. Ultimately, you need to learn what is the … Continue reading

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Do you have enough information to make a sound decision?

In business and personal life we all face the challenge of making large and small decisions every day. Depending on financial and/or emotional impact of our action, we often start to look for information that would help reduce uncertainties associated … Continue reading

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