Category Archives: Market Research

Voice of Customers Challenge to Product Managers

Many practitioners are convinced that customers do not know what they want, until they experience a remarkable product they cannot live without. Continue reading

Posted in Customer Experience CX, Market Research, Product Management, Product Marketing | Tagged , , , , | Leave a comment

Which is a better investment – Customer Experience or Brand Management?

New research published in the Harvard Business Review examines trends of brand and customer value components as percentages of overall enterprise valuation Continue reading

Posted in Customer Experience CX, Market Research | Tagged , | 14 Comments

Cheap Gas, Electric Cars and Customer Experience

It is important to remember that even at the near-record high of gas price, customer retention of hybrid vehicles was only 35%. Continue reading

Posted in Customer Experience CX, Market Research | Tagged , , | 2 Comments

Customer Experience – From Data to Action

the effectiveness of your efforts depends much more on the data sets you choose to analyze in concert, than on the tools you choose for analysis and visualization Continue reading

Posted in Customer Experience CX, Customer Intelligence, Customer Reviews Analytics | Tagged , , , , | Leave a comment

Customer Satisfaction Is Not Enough to Forge Loyalty

Most “loyalty” programs on the market today completely miss this point and act as “golden handcuffs” to incite repeat business rather than creating loyal customers Continue reading

Posted in Customer Experience CX, Customer Intelligence, Market Intelligence | Tagged , | 3 Comments