Category Archives: Customer Intelligence

A Recipe For Market Share Growth

There is a lot written in the last few years about the importance of consumer engagement with brands in the age of  the Social Customer. Most writings are focused either on teaching how to get most Facebook likes and Twitter … Continue reading

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Debunking the Argument of “Accuracy”

With the advent of Big Data, it is estimated that 70%-80% of all data collected and stored by an enterprise is in an unstructured form. There are various approaches, technologies and methods to automate the analysis of unstructured data such … Continue reading

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Where are the best Insights?

Most of business managers would like to make informative business decisions rationally based on data and evidence, and yet corporate meetings are still too often dominated by “vision” and “gut feeling” arguments. It is easy to argue that uncertainties of … Continue reading

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Retailers misinterpret the ‘Showrooming’ Effect at their own peril

the most critical factor of brick and mortar retailers is the poor customer experience they provide, and they seem to largely ignore it. Continue reading

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Customer Satisfaction and Market Intelligence

Absolute measurements of Customer Satisfaction are meaningless, but benchmarking them provides Market Intelligence Continue reading

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