Category Archives: Market Research

Do We Really Need “Unbiased” Customer Reviews?

Since the advent of digital commerce customer reviews became an integral and important part of marketing. As adoption of online retailing grew, the role of customer reviews, published on e-commerce (retail) sites and third party reputation sites, became irreplaceable. Consumers, … Continue reading

Posted in Customer Reviews Analytics | Tagged , , , , | Leave a comment

Big Data Is Not Just For Big Marketing

Most discussions involving big data focus on the needs of Big Sport, Big Businesses and Big Political parties, even though some of us find it difficult to see the difference between them. We all read about the big data technologies … Continue reading

Posted in Customer Experience CX, Customer Reviews Analytics | Tagged | Leave a comment

Airbandb vs Hotels – Which Provides Better Guest Experience

customer experience delivered by airbandb.com is more like Forrest Gump’s “box of chocolates – you never know what you gonna get”. Continue reading

Posted in Customer Experience CX, Customer Reviews Analytics, Social Media Research | Tagged , , | 2 Comments

Customer Reviews – Trust, but Verify

The customer reviews work well when consumers can read actual descriptions of customer experiences and apply them to their own expectations of experience Continue reading

Posted in Customer Experience CX, Customer Reviews Analytics | Tagged , , , , | 2 Comments

Voice of Customers Challenge to Product Managers

Many practitioners are convinced that customers do not know what they want, until they experience a remarkable product they cannot live without. Continue reading

Posted in Customer Experience CX, Market Research, Product Management, Product Marketing | Tagged , , , , | Leave a comment