Category Archives: Market Intelligence

Market Segmentation and the Myth of Demographics

Do you really believe that all 24-36 year old men buy your product for the same reason? If you do, I have a slightly used bridge at a very attractive price for you. Demographic segmentation strategy is based on the … Continue reading

Posted in Customer Experience CX, Market Intelligence, Product Management, Product Marketing | Tagged , | 8 Comments

Death by Confirmation Bias

There is no more expensive mistake than the rejection of new findings without the critical examination of methods and data used. Continually spending money for research that confirms what you already know is a pointless exercise. Confirmation bias (also called confirmatory bias or myside … Continue reading

Posted in Customer Experience CX, Customer Intelligence, Market Intelligence | Tagged , , | Leave a comment

Experience of Customers Helps to Forge Shoppers’ Expectations

If you believe, like I do, that happiness is about expectations management, customer reviews are your best bet for selecting your next car, smartphone or restaurant because they will likely deliver an experience you expect. “The big advantage of a … Continue reading

Posted in Customer Experience CX, Customer Intelligence, Customer Reviews Analytics, Market Intelligence, Product Marketing | Tagged , , , | Leave a comment

True Value of Social Customer Experience to Future of Brands

Consumers are becoming more connected and social about their customer experiences. The number of customer reviews sites and volume of the content published on these sites grow exponentially. More tools are being developed and adopted to make this experiential information … Continue reading

Posted in Customer Experience CX, Market Intelligence, Product Marketing | Tagged , , | Leave a comment

Customer Experience and Devaluation of Brand

The rise of social customers triggered the devaluation of brand as an asset class. In the past a brand was recognized by businesses as the most valuable asset because they served as a proxy for quality of products sold under … Continue reading

Posted in Customer Experience CX, Market Intelligence | Tagged , , | 3 Comments