Category Archives: Market Intelligence

The secret to high rate of customers retention

From a company’s perspective it is imperative to have a clear understanding of its “best” customers’ expectations Continue reading

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Customer Satisfaction Is Not Enough to Forge Loyalty

Most “loyalty” programs on the market today completely miss this point and act as “golden handcuffs” to incite repeat business rather than creating loyal customers Continue reading

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Bad News For Customer Centricity As Amazon Misses Earnings

The earnings season circus is in town! Who doesn’t enjoy the thrill and drama of corporate giants’ shares rising and falling on commentaries of financial analysts?  This season’s main attraction is the downfall of mighty Amazon who yet again disappointed … Continue reading

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Go-To-Market Strategies in the Age of the Social Customer

Market segmentation by demographics, geography, etc. is a common exercise that helps marketers to form their go-to-market strategies. Most of these segmentation efforts are based on hypothesis or inferences of which segment of the consumer population would be the best … Continue reading

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Hell hath no fury like a customer scorned

Whatever your definition of “brand” is, from your customers’ perspective a brand is whatever they experience with a product that is sold under the brand’s name. The only reason any company ever invested into graphics, messaging, advertising and your salary … Continue reading

Posted in Customer Experience CX, Customer Reviews Analytics, Market Intelligence | Tagged , , , | 1 Comment