Category Archives: Customer Experience CX

Attack of the Disruptor Brands: 5 Key Lessons for Retailers

This is the guest post written by Kevin Leifer of ICC/Decision Support They’re fierce. They’re hungry. And they’re coming for you next. Disruptor brands, that is. Scrappy startups turned consumer crazes. No one is safe; even the largest, most well-established … Continue reading

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Big Data Is Not Just For Big Marketing

Most discussions involving big data focus on the needs of Big Sport, Big Businesses and Big Political parties, even though some of us find it difficult to see the difference between them. We all read about the big data technologies … Continue reading

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End of Product

you are no longer set to design a “product”, but to design a “service” to deliver a simple and consistent experience for your customers, who are trying to obtain the outcome they actually desire. Continue reading

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Airbandb vs Hotels – Which Provides Better Guest Experience

customer experience delivered by airbandb.com is more like Forrest Gump’s “box of chocolates – you never know what you gonna get”. Continue reading

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Customer Reviews – Trust, but Verify

The customer reviews work well when consumers can read actual descriptions of customer experiences and apply them to their own expectations of experience Continue reading

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