Blackberry Torch vs Apple iPhone 4 – Battle for Customer Perception

In the latest twist in the ongoing battle between RIM and Apple for the hearts of customers, RIM managed to retake the No. 1 ranking in Customer Satisfaction

A new study of 14,701 customer reviews spanning 108 mobile phone models revealed that Blackberry phones gained ground by exceeding customer expectations 8% more than Apple iPhones.

The most interesting rivalry is developing between the latest popular offerings: Blackberry 9800 Torch and the iPhone 4-32GB. Torch is opening a significant lead in perception of Reliability and Customer Support. On the other hand, iPhone delights their customers with screen quality, design and software stability.

Analysis Methodology: For this study we aggregated consumer-generated reviews published through November 15, 2010 on multiple popular public sites. This data was analyzed with our proprietary Opinion Miner software. The complete data set of competitive products, services and brands selected by Amplified Analytics’ customers is collected, monitored for updates, processed and analyzed through a paid arrangement. Source Data and attributes analysis for each model is available by request at info@amplifiedanalytics.com

Here is the link to a full copy of this report

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3 Responses to Blackberry Torch vs Apple iPhone 4 – Battle for Customer Perception

  1. Pingback: Tweets that mention Blackberry Torch vs Apple iPhone 4 – Battle for Customer Perception | Amplified Analytics Blog -- Topsy.com

  2. Rob Anderson says:

    Hi Greg, great post and thank you for sharing it with me on my blog. It was a tough choice to switch to blackberry after being a long time iPhone customers but I am very satisfied with my new Torch.

  3. Pingback: Blackberry Torch vs Apple iPhone 4 – Battle for Customer Perception | Amplified Analytics Blog « Sales is an art and a science!

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