Author Archives: Gregory

Voice of Customers Challenge to Product Managers

Many practitioners are convinced that customers do not know what they want, until they experience a remarkable product they cannot live without. Continue reading

Posted in Customer Experience CX, Market Research, Product Management, Product Marketing | Tagged , , , , | 1 Comment

Which is a better investment – Customer Experience or Brand Management?

New research published in the Harvard Business Review examines trends of brand and customer value components as percentages of overall enterprise valuation Continue reading

Posted in Customer Experience CX, Market Research | Tagged , | 14 Comments

Innovation and Customer Experience

The domain of innovation is not defined by the best features, specifications or market segmentation, but by consistent simplification of the target customers’ experience Continue reading

Posted in Customer Experience CX, Product Management, Product Marketing | Tagged , | 4 Comments

The secret to high rate of customers retention

From a company’s perspective it is imperative to have a clear understanding of its “best” customers’ expectations Continue reading

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Cheap Gas, Electric Cars and Customer Experience

It is important to remember that even at the near-record high of gas price, customer retention of hybrid vehicles was only 35%. Continue reading

Posted in Customer Experience CX, Market Research | Tagged , , | 2 Comments