Monthly Archives: February 2016

Attack of the Disruptor Brands: 5 Key Lessons for Retailers

This is the guest post written by Kevin Leifer of ICC/Decision Support They’re fierce. They’re hungry. And they’re coming for you next. Disruptor brands, that is. Scrappy startups turned consumer crazes. No one is safe; even the largest, most well-established … Continue reading

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Do We Really Need “Unbiased” Customer Reviews?

Since the advent of digital commerce customer reviews became an integral and important part of marketing. As adoption of online retailing grew, the role of customer reviews, published on e-commerce (retail) sites and third party reputation sites, became irreplaceable. Consumers, … Continue reading

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