Monthly Archives: July 2015

Voice of Customers Challenge to Product Managers

Many practitioners are convinced that customers do not know what they want, until they experience a remarkable product they cannot live without. Continue reading

Posted in Customer Experience CX, Market Research, Product Management, Product Marketing | Tagged , , , , | Leave a comment

Which is a better investment – Customer Experience or Brand Management?

New research published in the Harvard Business Review examines trends of brand and customer value components as percentages of overall enterprise valuation Continue reading

Posted in Customer Experience CX, Market Research | Tagged , | 14 Comments