Monthly Archives: August 2014
Hell hath no fury like a customer scorned
Whatever your definition of “brand” is, from your customers’ perspective a brand is whatever they experience with a product that is sold under the brand’s name. The only reason any company ever invested into graphics, messaging, advertising and your salary … Continue reading
More Signs of Decline in Brand Relevancy
Last week I was shopping for a new Bluetooth headset for my phone after my trusted Motorola betrayed me in the middle of an important call with a client. It did not quite dropped dead, it just “ceased to be”, … Continue reading
The “Agile” Approach to Consumer Product Marketing
It is not “cool” that sells your products today, it’s the experience your company delivers to the people who buy them. Continue reading
The Gospel of Customer Centricity
The price of a product, the brand value and the other pillars of marketing are no longer the most important factors in a consumer’s selection process. At a certain level of affluence the “absolute value” of experience, a company is … Continue reading
