Monthly Archives: June 2013
Social Levers for Effective Brand Management
This article is a sequel to The Essence of Brand and Customer Experience post that I wrote a few months ago. It explores further how to use Social Reputation metrics as the levers for pro-active brand management. Over five years … Continue reading
Social Customer and the Quest for Better Margins
It is no secret that most new products taken to market do not perform to management expectations. While there may be a myriad of reasons to explain the high rate of failure, I would like to focus on the fundamental … Continue reading
The key to happiness lies in managing expectations
The key to happiness lies in managing expectations. I have found this to be true in personal and professional endeavors. From that perspective, choosing a product to buy personally does not differ much from corporate technology or project selection. In … Continue reading
