Monthly Archives: May 2013

The Contextual Side of Customer Experience Analytics

Can you tell by the menu prices that a restaurant will provide you with a great experience? Will reading the final score substitute for the experience of the game you could not attend?  Some analytics practitioners would answer “yes” to … Continue reading

Posted in Customer Experience CX, Customer Reviews Analytics, Product Marketing, Social Media Research | Tagged , , , | 1 Comment

Engaging Social Customer and Product Launch campaigns

If you are interested in engaging your customers, your listening has to be customer-centric. I know you want to talk about your product and you company. We all want to talk about things that are important to us, but we … Continue reading

Posted in Customer Reviews Analytics, Market Intelligence, Product Marketing, Social Media Research | Tagged , , , , , | 4 Comments

A Recipe For Market Share Growth

There is a lot written in the last few years about the importance of consumer engagement with brands in the age of  the Social Customer. Most writings are focused either on teaching how to get most Facebook likes and Twitter … Continue reading

Posted in Customer Experience CX, Customer Intelligence, Customer Reviews Analytics, Social Media Research | Tagged , , , , , | Leave a comment

Tapping Market Intelligence: Don’t Ignore Word of Mouth!

If you are like me, you probably receive requests to share your opinion about websites, products or services on a daily basis. That is not surprising if you consider number of technology and service providers that claim to make VOC … Continue reading

Posted in Customer Reviews Analytics, Market Intelligence, Market Research, Social Media Research, Uncategorized | Tagged , , , , | Leave a comment