Monthly Archives: March 2013

Valuable insights into channel performance

Knowledge of customer satisfaction and experience delivered by a specific channel can be very illuminating from a brand manager’s perspective. It could be even more enlightening if customer satisfaction metrics also analyzed units sold by each channel and units returned. … Continue reading

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CRM – Build for Adoption

This post continues to explore the theme of Unlocking The Value of CRM. Previous installments can be found here and here. This installment focuses on Change: It is not the strongest of the species that survives, nor the most intelligent, … Continue reading

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Where are the best Insights?

Most of business managers would like to make informative business decisions rationally based on data and evidence, and yet corporate meetings are still too often dominated by “vision” and “gut feeling” arguments. It is easy to argue that uncertainties of … Continue reading

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Unlocking the Value of CRM Enterprise Software – Part 2

This is the second installment of the inquiry into the best practices for Strategic CRM initiatives. Here is link to the post published earlier which sets definitions and boundaries for the discussion. 3. Scope Management Considerations.   Usually scope management … Continue reading

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Unlocking Value of the CRM part 1

CRM initiatives used to be rightly considered to be the most challenging Enterprise Software undertaking by many people in business, yet many companies dipped their proverbial ‘toes” into this dangerous “water”. The reason is, that when these initiatives do succeed, … Continue reading

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