Monthly Archives: January 2013

Size does not always matter

It is interesting that most conversations about Social Media Monitoring start with a size, breadth and velocity of data and rarely address desired outcomes for this investment. Regardless of what, or even if, you are paying for use of Social … Continue reading

Posted in Market Intelligence, Opinion Miner | Tagged , , , | 2 Comments

Customer Engagement and Experience Influence Consumer Selections

Brand cannot flourish without advocacy of its customers and the advocacy is not likely without engagement. Samsung and HTC know that best. Continue reading

Posted in Customer Experience CX | Tagged , , , , , , , | Leave a comment