Monthly Archives: November 2012

The Power of Words

This is about a different tack of using customer reviews to find words for marketing communication that naturally resonate with targeted consumer segments. Continue reading

Posted in Customer Experience CX, Opinion Miner, Product Marketing | Tagged , | 1 Comment

Retailers misinterpret the ‘Showrooming’ Effect at their own peril

the most critical factor of brick and mortar retailers is the poor customer experience they provide, and they seem to largely ignore it. Continue reading

Posted in Customer Experience CX, Customer Intelligence, Customer Support | Tagged , , | Leave a comment