Monthly Archives: June 2012

Smartphone Recommendation Engine

Specifications and features are important, but it is not always clear how they translate into customer satisfaction with the phone after the purchase. Continue reading

Posted in Opinion Miner | Tagged , , | Comments Off on Smartphone Recommendation Engine

A Case for Simplicity Marketing

Simplicity is NOT limitation of choices. Why does traditional marketing make it so complicated for consumers to choose their products? Continue reading

Posted in Customer Intelligence, Product Marketing | Tagged , , , , , | 1 Comment